| BLUE COMMUNITIES are a series of one minute PSAs commissioned by Dubai to
mark its initiative to promote sustainable coastal development. Virtually
everywhere in the world - where 60% of us live within a 100 kms of the land
bordering the sea - coastal ecosystems are under mounting pressure. Dubai
has launched a global initiative to foster an international move to promote
development that protects and restores the ecosystems where land meets the
sea. OPP found positive stories of communities that have bucked the trend of
destroying our coastlines. These were made into the PSAs which have been
transmitted on CNN and Eurosport to critical acclaim. |
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| Australia | Pakistan | Singapore | |||
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| Kenya | Spain | New York | returm | ||